The Behavioral insights and marketing EDGE

Why Market Research Fails Marketing Campaigns

Will Leach

Published on: 09/10/2026

Discover why market research often fails at execution. Learn to use behavioral activation briefs to stop creative guesswork and drive consumer action.

Market ResearchBehavioral ScienceMarketing StrategyConsumer InsightsBevi AI

The Identity Protocol: Why Brands Lose to $800 Cowboy Boots

Will Leach

Published on: 06/10/2026

Discover why traditional marketing fails and how to uncover your buyer's ultimate aspirational identity using a proven three-step behavioral science protocol.

Behavioral ScienceMarketing PsychologyConsumer IdentityGoal Pursuit TheoryBrand Strategy

Behavioral Brand Strategy: Activating Consumer Mindstates

Will Leach

Published on: 01/09/2026

Bypass cognitive resistance and trigger non-conscious consumer choices using behavioral science and the proven Mindstate Activation Blueprint.

Behavioral ScienceBrand StrategyConsumer PsychologyMindstate ActivationNeuromarketing

The Pre-Socialized Trap: Why Brand Ideas Fail

Will Leach

Published on: 10/07/2026

Discover why pre-socializing brand ideas causes confirmation bias, and how behavioral AI acts as a Devil's Advocate to prevent market failure.

Confirmation BiasMarketing StrategyBehavioral AIConsumer PsychologyMindstate Group

As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools needed to exponentially grow their brand using the power of behavioral science research and behavioral AI.